It was almost a decade ago when inbound marketing had just started hiking new mountains. At that point of time, written words were the only popular content form used in high volume considering its quality to make it easily discoverable through search engines. Now, the scenarios have changed, the market is largely overwhelmed with numerous ways to produce and publish different content formats.

Out of various known content layouts the one trending from last couple of years is videos. While talking about videos, skipping to utter “YouTube” might be plated a sin. It is the world’s largest video sharing platform growing in terms of both features and users. Over billion users opens an extensive field for marketer to improve your YouTube channel’s reach and views organically.

There are some paths we can follow to get impressive results.

Building Channel Reputation

The initial step to conquer big markets is to establish a channel as a genuine profile with proper cover image, profile image, and channel description. Optimised profile creates a great impact in the performance. Uploading an introductions video describing all about of channel’s prospective and objective helps viewers in getting reasons to why to subscribe your channel.

Video Title

The display name of every video makes a lot of difference in it viewership. It good to analyse and extract a certain set of keywords that can label your video and are also performing wealthily on YouTube Search panel. Using keywords and proper tags in video titles will increase the ranking of the video while being searched with exact or similar keywords.

Categorizing Video

Putting the video in the absolute category also benefits in bringing more reach to the video. Once the video is live its category can be adjusted in the “Advanced Setting” section. Profits of categorizing a video is get it grouped with similar video content on YouTube. It lists up with up different playlists and also in the suggested video section.